Irish Eyes Are Smiling (in glasses bought on-line)
We recorded an amazing stat last week! For the first time ever, over a 7 day period we achieved more sales of glasses to customers in Ireland that to our home market here in the UK!
Ireland has a population less than 10% of the UK's so why is it that the Irish are so keen on buying their prescription eyewear on-line?
There appear to be several converging factors making it extremely attractive for Irish glasses wearers to buy their specs on-line from a UK based glasses shop.
The main ones are: A strong Euro and a relatively weak pound making the exchange rate extremely favorable to Irish customers who are able to benefit from both on-line glasses prices and more bang per Euro
The close proximity of Ireland to England makes postal and shipping costs cheap and speed fast
Irish consumers have become very savvy and careful with their spending. After the Celtic tiger roared so loudly, the property based boom quickly turned to recession as the credit crunch hit Ireland harder and quicker than most other European Union countries. As a result Irish consumers have become extremely good at finding the best glasses deals available to them.
Having spoken to many of our Irish customers, a number have previously tried to buy from on-line glasses shops as far away as America and China but found the communication and turn around times problematic. For Irish glasses wearers the UK seems to be the perfect blend of price and speed of service. When we ask Irish customers why they chose Specs Post our 1 year manufacturers warranty on both frames and lenses seems to be an important factor too.
Whatever the reasons, we are extremely happy to be able to ship glasses to Ireland in ever increasing numbers and hope to continue this mutually beneficial arrangement.